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  • Directors
    • Farouk Aljoffery
    • Adam Ballachey
    • Brent Bonacorso - Asia
    • Bruno Bossi
    • Ian Gabriel
    • Dennis Hitchcock
    • Paul Laufer
    • Erick Peyton
    • David Wagreich
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  • Paul
    Laufer

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  • Reel
  • Microsoft
  • Pacific Life
  • Infiniti: Water
  • Veteran's Association: 46 Mile Walk
  • Infiniti: Brushstrokes
  • Nissan: Xterra
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Paul and I met ten years ago in Tokyo where he was shooting a music video with a Japanese icon. I never knew he was a fellow South African and it turned out that we grew up in the same neighborhood just outside Johannesburg. I always loved his work, especially the magical collaborations with Tarsem. Many of the commercials they did together became spots the world talked about at the time and eight of the spots were added to the permanent collection of the  Museum of Modern Art as a tribute to the Director.  

I have worked with Paul on several campaigns around the world for both the US and the Japanese market. We have shot cars, motorbikes and pro athletes, and have collaborated to produce great campaigns. Paul has extensive technical knowledge and an intimate understanding of every aspect of film, at the same time he has embraced the digital format as it continues to evolve. His interest and personal contribution to the development of hi-tech camera rigs is matched by his passion for creating stunning poetic images of cars, fashion and beauty.

Clients Include: Hummer, Toyota, Hyundai, Levi's, Cadillac, Mercedes Benz, Budweiser, Verizon, Lincoln to name a few.

  • GM: Express Yourself
  • Infiniti: Red SIlk
  • Lincoln Navigator: Kids
  • Suzuki: Boys
  • Infiniti: Line